Why 60% of Your Deals End in ‘No Decision’ (And How to Fix It)
You didn't lose to a competitor. You lost to nothing. The buyer simply didn't decide - and that silence is killing your forecast.
5 min read 
Richard Thaler and Why “No Decision” Keeps Beating You
The Nobel Prize-winning research on status quo bias and the endowment effect explains the force that kills more deals than any competitor ever could.
4 min read