The Volume Model Is Broken: What Predictable Revenue Got Wrong
In 2011, Aaron Ross gave us the SDR model. It changed everything. Then the math stopped working - and the industry's response was to do more of what was already failing.
5 min read Where the comfortable assumptions about B2B revenue go to die.
In 2011, Aaron Ross gave us the SDR model. It changed everything. Then the math stopped working - and the industry's response was to do more of what was already failing.
5 min read