You Have 100 Milliseconds: The Princeton Research on First Impressions
Humans judge competence, trustworthiness, and likability in one-tenth of a second. Your buyer has decided something about you before you've opened your mouth.
4 min readWhere the comfortable assumptions about B2B revenue go to die.
Humans judge competence, trustworthiness, and likability in one-tenth of a second. Your buyer has decided something about you before you've opened your mouth.
4 min read